McMaster Alumni Association
Strategic Plan 2013-2016

The McMaster Alumni Association strategic plan for 2013-2016 identifies the key priorities of the Association and work of the Office of Alumni Advancement as we continue to grow and develop our programs and communications to actively engage alumni and others in the life of McMaster. It has been developed through the leadership of the McMaster Alumni Association Board, input from Senior University leaders, staff and guidance of facilitator, Rob Wood. The areas of focus identified in this plan are aligned with the MAA Mission, which was confirmed through this strategic planning process as a meaningful representation of our overall purpose and continues to guide our activities.

McMaster Alumni Association Mission

  • Support McMaster University
  • Involve Alumni 
  • Recognize Alumni Achievements 
  • Provide Services and Benefits for Alumni 
  • Communicate with Alumni 
  • Involve Current Students 

Through the strategic planning session, the desire for increased engagement was heard. Described as increased participation at events; increased interactive communications; volunteerism; advocacy and all the ways we invite alumni, students and others to become involved, the goal of increasing engagement seemed to resonate over each priority area. This vision of increased engagement can be seen as overarching theme for the 2013-2016 plan.

Strategic Priorities:

(A) Supporting Forward with Integrity
(B) Communications
(C) Deepening “Age & Stage” Programming
(D) Critically Evaluate Programming Against Measured Impact on Alumni Engagement

McMaster Alumni Association Constitution:

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